Christmas- to want; more than you need.

Pardon me for delaying another blog post; i'm still getting used to all this- call me technologically backward if you must- but I'd take a pen and paper over this any day.

If it isn't evident already in the multiple radio commercials, T.V spots, decorations and stampede drawing sales,- the month of Christmas has dawned upon us once again. And like every year, despite cast, creed or religion-everyone's basking in the spirit of the season; the parties, food and mega sales in particular! Let's face it, there's more people huddled up in a Black Friday sale than at any Church, Mosque or Temple. Now I'm not saying that's entirely a bad thing- hey, I'm even guilty of a few impulsive purchases myself. The point that I'm trying to make however is that, -is this what Christmas is all about to us? An excuse to go splurge and shop to our heart's content? No one's to blame here really.

Companies and brands all over the world march forward; equipped with the highly strategic skills of advertising agencies; with one do or die mission of shaping the mindsets of the wider public to want what they never essentially need. And as the unsuspecting people we are, we've got no choice but to fall unwittingly to their efforts. You can declare all you want that you could never be wooed by any brand as such, but trust me- unless you've sought out to reside in a forest or rather under a rock- you are always influenced in some way or the other by the brands that surround you in today's world. You just don't know it.

When a time of year like this kicks in, saving even Rs.50 might sound like a great deal, because you never know when that 50 is going to come in handy at the next big sale right?

Now let me tell you about a personal observation. I pass this neat little bakery on my way to work everyday, and every morning I see vehicles of various calibers pull over there to grab a quick breakfast on the go. They're in, they buy, they're out. But, a very few actually spare a second to notice this young woman, covered in dirt, carrying a little girl who could be no more than 3 years old; staring blankly through the glass. Watching as people walk in and out, watching as people leave leftovers that are soon swiftly swept away in to the bin; leftovers that could easily have been her meal for the entire day. So busy are the people however, that no one seems to quite notice. Why? -because work starts at 9am and they have to get there in time, there's hardly a second to spare on the way there! - well at least that's what you'd usually hear when you ask someone the question point blank. Nevertheless, no matter how fast they might rush through picking up their breakfast; for most of them; there's always a moment to spare to tear off a lottery ticket from the little booth next door. Why?- because we always want more than we actually need-more than what some people usually are fortunate to have. Like I said before, it's nobody's fault really.

We're guided down a path set with a daily routine that makes out our own survival; so yes, I guess it's easy to loose track of things outside your main focal area; but while you're celebrating the benefits and prosperity of this joyous time of the year,the highly praised season of giving; just maybe take a minute to see what it feels like to actually -give.


“Happiness doesn't result from what we get, but from what we give.”
― Ben Carson